Sprinter campaign
Ilustração criada para a campanha Sprinter.
Illustration created to the Sprinter campaign.
Cliente | client: Mercedes
Agência | agency: DM9
Diretor de criação | creative director: Luciano Lincoln
Diretor de arte | art director: Pedro Konish e Leo Valadão
Redator | copywriter: Caio Borges
Fotografia | Photos: Mario Daloia
Art buyer: Alessandra Nunes
Estúdio | studio: Quad studio
Ilustrador | illustrator: João Ferraz
Colaboradores | co-workers: Marius Liviu Ureche
Ilustração criada para a campanha Sprinter.
Illustration created to the Sprinter campaign.
Cliente | client: Mercedes
Agência | agency: DM9
Diretor de criação | creative director: Luciano Lincoln
Diretor de arte | art director: Pedro Konish e Leo Valadão
Redator | copywriter: Caio Borges
Fotografia | Photos: Mario Daloia
Art buyer: Alessandra Nunes
Estúdio | studio: Quad studio
Ilustrador | illustrator: João Ferraz
Colaboradores | co-workers: Marius Liviu Ureche
A agência DM9 solicitou três interiores temáticos fantásticos da caminhonete Sprinter. A ideia era passar que a caminhonete tem um enorme espaço interno e compacta por fora. Para isso essas ilustrações seriam utilizadas em um mock-up de um monóculo que todos nós já usamos na infância e que permite ver uma foto quando exposto contra à luz.
O desafio técnico foi maior porque não bastava só ilustrar a imagem, apesar de o monóculo ser muito pequeno portanto a impressão da imagem teria no máximo 5cm de tamanho, decidimos produzir em maior tamanho caso fosse necessária a utilização em outras mídias.
O outro desafio é que as paredes laterais desta ilustração seriam "envelopadas" na mini parede lateral do monóculo dando uma sensação de perspetiva ainda maior por meio de ilusão de ótica. Isso já tinha sido testado em um mock-up incial que fora feito na DM9 pelo diretor de arte.
The DM9 agency asked for three fantastic themed interior of the Sprinter van. The idea was that the truck has a huge interior space but it is compact outside. To do that, these illustrations would be used in a mock-up of a monocle that we all have used in our childhood and this object lets see a picture when exposed to the light.
The technical challenge was higher because it was not enough just to illustrate the image, although the monocle is very small so the image size would be at 5cm, we decided to produce the images bigger for the case they need to use in other media.
The other challenge is that the side walls of this illustration would be "enveloped" in a kind of mini side wall of the monocle giving a feeling of even greater perspective by optical illusion. This had already been tested in an initial mock-up that was done in DM9 by the art director.
The DM9 agency asked for three fantastic themed interior of the Sprinter van. The idea was that the truck has a huge interior space but it is compact outside. To do that, these illustrations would be used in a mock-up of a monocle that we all have used in our childhood and this object lets see a picture when exposed to the light.
The technical challenge was higher because it was not enough just to illustrate the image, although the monocle is very small so the image size would be at 5cm, we decided to produce the images bigger for the case they need to use in other media.
The other challenge is that the side walls of this illustration would be "enveloped" in a kind of mini side wall of the monocle giving a feeling of even greater perspective by optical illusion. This had already been tested in an initial mock-up that was done in DM9 by the art director.
Abaixo temos as artes planificadas, prontas para serem inseridas dentro do monóculo.
Below we have the illustrations planificated, ready to be inserted inside the monocle.
Below we have the illustrations planificated, ready to be inserted inside the monocle.
